Outdoor Brand Activations for Summer

Outdoor Brand Activations for Summer

The season for fun and engaging outdoor brand activations has arrived! The sun is out, the weather is warm and people are out and about.

Summer is our favourite time of the year for events, with Australia's great outdoors and climate providing the perfect backdrop. 'Tis the season to get your brand outside and for you to get mingling with potential customers.

It is amazing how the mood changes when the weather warms up. People are happier and often more susceptible to trying new things if you are out there and providing them with an experience that is memorable and delicious.

That is where Woofys come in..

Woofys offers catering options that’ll bring the summer vibes to any brand activation event. Think an authentic gelato or soft serve cart, juice or smoothie cart, bar cart or standalone bar with frozen margs, mocktails and Frosé.  We can work with you to develop the perfect catering option for your event; be it a brand or product launch, an open day or store opening.

Here is some inspiration from some recent outdoor brand activations we have been involved in. You might recognise a few of the brands (we like to keep good company).

Syrene Skincare

New Zealand company, Syrene Skincare, launched into Australia with their Urban Retreat event. A dreamy blue branded coffee cart on a balcony looking over the harbour set the mood for guests to relax and unwind while getting to know the beauty brand. In addition to coffee, we offered custom blue algae smoothies and cocktails for the afternoon session, with ingredients inspired by the natural skincare range.

Syrene Brand Launch - Woofys coffee catering carts

Transport Accident Commission Victoria (TAC) - Donut Disturb campaign

TAC Victoria tasked us to provide a delicious and ‘punny’ incentive to get people to switch on their ‘do not disturb while driving’ phone setting. A branded donut cart was just the ticket, the Woofys team on the ground at various Melbourne locations including the MCG and Southbank Promenade to hand out free donuts to those who joined the road-safety initiative.

TAC Donut Disturb - brand activation - Woofys

Mecca Cosmetica

At their latest pop-up shopping experience in Paddington, Mecca Cosmetica brought their popular beauty wares and we brought the coffee. Our white branded coffee cart sat pride of place with an on-brand pink umbrella and flowers to match. As customers arrived, they were offered a complimentary barista-made coffee to enjoy while they explored Mecca’s latest products.

Mecca Cosmetica - brand activation - Woofys

Visit Washington DC

Visit Washington DC engaged Woofys to cater for a recent outdoor brand activation in Sydney’s CBD. The objective was to get Aussies thinking about a trip to the US capital. Two carts were wrapped in their branding to encourage passers-by to ‘discover the real DC’ while enjoying our signature American-inspired hotdogs and ice cream.

Start thinking outside the box this season. Get in touch at to discuss the catering for your next event.